Traditional Advertising vs. Promotional Products Many companies spend thousands of dollars on traditional print or broadcast advertising, even though promotion advertising is the best value.

For example, every morning you may use the same coffee mug with the same firm's logo on it. That's potentially 365 impressions by looking at the mug only once. Now imagine the number if you looked at it every minute when taking a sip. Why pay a million dollars for one broadcast impression when for four dollars you can have thousands.